Internet Marketing is a broad umbrella phrase that encompasses a wide range of different kinds of internet campaigns.
Before you jump into your next internet-related campaign, consider these four broad categories of internet marketing and evaluate how well each of them will suit your current goals.
There are 4 types of Internet marketing :
- Content Marketing
- Email Marketing
- Search Engine Optimization
- Social Media Marketing
These four categories overlap and complement one another.
They also are not mutually exclusive but are instead complemented by each other.
Content Marketing involves writing articles, blog posts, press releases, videos, audio clips, and podcasts in the hopes of attracting traffic to your website and ultimately converting that traffic into leads and sales.
An article is a great way to start marketing because it is relatively easy to write and inexpensive to publish.
Also, since the vast majority of people who use search engines are looking for information, you can be sure that an article will appear near the top of the list when someone performs a search on a particular topic.
Content marketing is the backbone for any kind of SEO campaign.
Email Marketing is also a great way to spread the word about your products or services because you have the ability to build relationships with people who will then likely buy from you down the road.
With email marketing, you have the ability to send an opt-in form to recipients so that they know about upcoming events and special offers.
Content Marketing allows you to send out links to your content to interested parties who may then click through to your website.
Search Engine Optimization is the process of tweaking your website or your page so that it will rank higher in the search engines for specific key phrases.
This means writing articles and blog posts and using other resources like press releases to generate interest in your site.
There are many ways to go about this, but there are four big internet marketing trends that apply across the board.
These are PPC, SEO, Social Media, and Tag Clouds.
PPC, otherwise known as pay per click, is the most effective of all four types of internet marketing.
Companies will run ads based on keywords and ads can appear on search engines, on websites within Google’s AdSense program, and even within websites owned by other companies who are bidding on the keyword, you’re trying to rank for.
The catch is that this form of marketing takes a lot of money upfront with little to no return in profits.
So companies that do this effectively will be the ones that survive.
And your company could very well be one of those companies.
Content marketing is another great way to market online because not only is it search engine optimized, but it’s also highly interactive.
You can use articles and blogs to create a buzz about your business, collect emails from prospects, and then use a variety of methods to follow up with them.
All the while, you are building your list of subscribers, which will in turn become your bank of future clients.
This form of marketing is very similar to traditional forms of marketing, except that content marketing tends to build the list faster and more effectively.