There is no doubt about the short or long-term impact of content marketing on your site’s organic presence.
All the search engines and social networks blossom on new content and the more quality content you put out the more traffic, social shares, and links you can earn overtime.
And with Google’s latest changes to the link scheme page in the webmaster guidelines, the link earning potential of your content is more significant than ever before.
Blog Writing – Within the past few weeks, Google has made lots of noise about adding nofollow links to online press releases, widgets, and infographics as well as guest blog posts, pretty much any content you might develop from outside.
This is to say your business blog must be the nitty-gritty of your content marketing campaign, but most site owners and marketers struggle with content development especially when it comes to what to write about.
And more about the niche of the content and how they can make their content stand out.
In the end, the best answer to your content marketing question is to write what you know and start your blogging efforts by answering the most common questions.
After all, blogging is for your audience, not other professionals in your niche.
However, there is some info that may seem to work for you and your fun.
In other words, if someone gets his feet wet in your niche can be truly enlightening and groundbreaking.
Take some steps backward and approach your industry as if you knew nothing…
What kind of info would you wish to learn?
What questions would you ask?
What problem would you have to be resolved?
Such basic problems are the basis of your content marketing campaign because these are the problems faced by your potential customers.
If you are not sure what kind of questions your audience is asking spend a few hours with your auctions or consumer service agents.
These consumer-facing workers know exactly what problems your consumers are dealing with and what concerns they have because it is their work to resolve them!
Ask them to write down all questions they are asked and start searching for patterns.
If a dozen people are asking similar questions you know there is an information hole that your content marketing efforts can seal.
The ultimate goal of your content marketing campaign is to transform your website and your brand into a resource for your target audience.
This means developing content that appeals to decision-makers and influencers at each stage of the purchasing sequence, including the preliminary research phase when people are asking multiple questions and looking for basic information.
There are dozens, if not hundreds, of directions you can take with your content marketing efforts, mainly as you move through the purchasing sequence.
However sooner or later you will be strapped for ideas.
When that day comes don’t get afraid!
Turn back to the basic questions your audience is searching for answers to and simply run with it.